Luxury British Fashion house, Burberry, partnered with Venquis to enhance its omni-channel customer experience. The goal was to upgrade legacy digital asset and content management systems and modernise the company’s global point-of-sale (POS) systems.
Venquis quickly supplied the necessary IT specialists, delivering a transformation that improved Burberry’s customer interactions both online and in-store, across 180 European locations.
Key Takeaways
Legacy System Overhaul
Venquis helped Burberry modernise outdated digital asset and POS systems, enhancing the omnichannel customer experience across online and in-store platforms.
Rapid Specialist Deployment
Venquis quickly provided IT specialists, filling key roles in under a week to support Burberry’s transformation across 180 European locations.
Seamless Global Implementation
The collaboration between Venquis and Burberry ensured efficient upgrades of digital asset management and POS systems, improving customer interactions while maintaining service quality globally.
How Venquis Helped Burberry Overcome Legacy System Challenges
Burberry needed to update its legacy systems to better manage digital content and improve in-store POS functionality. The outdated systems were limiting the company’s ability to provide a seamless experience across various customer touchpoints. The challenge was to replace these systems efficiently while maintaining consistent service quality across their global operations.
Venquis & Burberry Collaborated to Upgrade IT Systems and Improve Digital Asset Management
Venquis collaborated with Burberry to provide specialists across their IT department. One specialist was responsible for implementing a new digital asset management system, taking ownership of the process to streamline how Burberry managed and distributed content globally. Another specialist led the till system upgrade, successfully implementing the new POS system across 180 European locations
Venquis Supported Burberry’s Digital Transformation with Rapid Staffing and Seamless Implementation
Venquis managed a swift staffing process, fillIng crucial roles in under a week. Regular communication ensured alignment with Burberry’s goals, while the recruited specialists handled critical aspects of the digital transformation. This allowed the project to progress on schedule and deliver the necessary upgrades across the company’s global operations.
